JOHN MACKEY ; 'I DO NOT BELIEVE THAT MAXIMIZING PROFITS FOR INVESTORS IS THE ONLY ACCEPTABLE JUSTIFICATION FOR ALL CORPORATE ACTIONS. THE INVESTORS ARE NOT ONLY PEOPLE WHO MATTER . CORPORATIONS CAN EXIST FOR PURPOSES OTHER THAN SIMPLY MAXIMIZING PROFITS.'

IT IS A GREAT STATEMENT EVERY CORPORATE HAS TO UNDERSTAND, TO WORK COMPETITIVE ADVANTAGE WITH CUSTOMERS!